The core of any sound financial plan is a thoughtful and well-ordered investment strategy. A good investment strategy provides the additional income and capital appreciation you need to live well at all stages of your life.

Alley Company understands the challenge of creating the right investment mix. Client portfolios consist of common stocks that represent companies with proven track records, superior business prospects, and management teams that have demonstrated the capacity to maximize the business opportunities that lie ahead for their shareholders. Accurate analysis of our stock holdings, coupled with low portfolio turnover will allow the benefits of long-term compounding to be realized through time. The discipline involved in our philosophy centers on continually monitoring the companies in the portfolio to be comfortable that their long-term fundamentals are intact.

In the search for sustainable growth, Alley Company generally looks to four broad industry groups that are the key drivers of growth in the U.S. economy. These are technology, financial services, health care, and the consumer sector. Alley Company's equity portfolios are typically comprised of 25-30 stocks. Our investment program emphasizes large capitalization growth stocks with an eye toward mid-cap stocks that have promise to become large-cap in time.

Our asset class, known as core equity, has provided the best risk adjusted returns in the stock market through time.  We believe that analyzing investment returns in the context of risk is a key discipline to embrace.

One of the keys to successful portfolio management is the discipline involved in making a sell decision on portfolio holdings. At Alley Company, we sell a stock for one of three reasons: 1) an admission that we were wrong in our assessment of the long term fundamentals of the company, 2) the market gives us an opportunity to upgrade the portfolio by replacing a good stock with a better stock based on valuation or new fundamental information, 3) tax loss selling. We make these decisions with tax efficiency in mind and consult with the client or the client's advisor when necessary.